Amazon.com was founded in 1994 and launched it online in 1995. It is the first online retailer in the Internet world. Amazon has best marketing techniques and expertise due to the customer demands and market trends. Amazon has steadily diversified into retail sales of music CDs, DVDs, consumer software, electronics, beauty products, kitchen items, toys & games, groceries, jewelry, baby products, apparel, sporting goods, watches, health and personal-care items, musical instruments, clothing, industrial & scientific supplies, and other fields.
Amazon provides a lower cost to its customers as they have lower operating costs, thus hold lesser inventory than the traditional stores in the market. Achievement of tremendous success is leaded by effectiveness of management and customer identification. Furthermore, the way to work better and adopting a strong base of selling products distinguish Amazon from the other e-commerce organizations as well as expanded its commercial activities. 
In addition, it provides exceptional customer services lead
In addition, it provides exceptional customer services lead
Amazon.com on top of all the other e-commerce companies. They employ local staffs in foreign countries as they did in Germany and U.K. It is useful in assisting them collect information about the local market trends and customer demands. It also introduced more channels and branches of Amazon.com in these foreign countries to provide them a familiar look to this e-commerce company. For example, in United Kingdom is Amazon.co.uk and for Germany they made Amazon.de. This was a good idea for attracting the locals of foreign countries towards its business in regard to expansion its customers and increase in profits.
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wadays, globalization has changed the marketing and business trends. Even the concept of electronic commerce at initial stage but it is growing faster and gaining more and more recognition. Amazon.com has earned profit with recognition in e-commerce through its strong organizational and effective team management strategies. But the most significant and distinguishing quality of Amazon.com is its Customer Relation Management. This effective policies and meeting the demands of customers are the key elements that distinct its success from the other e-commerce companies, both who are successful and failed either due to bankruptcy or income loss had to close their companies.
References:
http://www.truthout.org/article/the-success-amazon-welfare-we-should-know-it
http://www.truthout.org/article/the-success-amazon-welfare-we-should-know-it
wadays, globalization has changed the marketing and business trends. Even the concept of electronic commerce at initial stage but it is growing faster and gaining more and more recognition. Amazon.com has earned profit with recognition in e-commerce through its strong organizational and effective team management strategies. But the most significant and distinguishing quality of Amazon.com is its Customer Relation Management. This effective policies and meeting the demands of customers are the key elements that distinct its success from the other e-commerce companies, both who are successful and failed either due to bankruptcy or income loss had to close their companies.References:
http://www.truthout.org/article/the-success-amazon-welfare-we-should-know-it
http://www.truthout.org/article/the-success-amazon-welfare-we-should-know-it
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